Makabila Umoja — From a Broken Website to a Digital Experience That Reflects Its Music
The Challenge Makabila Umoja is a music label connecting cultures, roots and contemporary sounds. A project with a distinctive identity that needed a digital presence capable of expressing its creative universe. Its previous website, built with WordPress using a template, suffered from technical issues that affected its functionality and limited the overall digital experience. It was time to rebuild that presence on a solid foundation: a website that better reflected the label's personality, offered a more considered experience and presented its music and identity in a coherent way. The Solution At Gambosí, I developed a new website for Makabila Umoja, replacing the previous platform with a renewed digital experience. The goal was not simply to change the visual appearance, but to create an online presence aligned with the label's identity and ready to evolve alongside the project. A new foundation to showcase the label, bring its musical universe to the forefront and offer visitors an experience that better reflects what Makabila Umoja stands for. The Result Makabila Umoja now has a renewed website designed to better represent its identity and serve as a meeting point between the label, its artists and its audience. A step forward from a problematic platform towards a more considered digital presence of its own, built to support the project's continued growth. A new website. An identity expressed more clearly. A digital foundation for what comes next.
